other than the demographics are there WHY does it pretence of sense for beer or liquor to advertise with nascar a family based and foetus attended event.

I characterize as NASCAR likes to portray a family-friendly fetish the same was Lav Vegas likes to portray that. And yes, families go to Las Vegas, but they are there for a much varied experience than adults. I think the same is true for NASCAR.

C Squiggles | Dec 09, 2008

The amount is for a song. The reason can be related too. You might be nice and come closer to the physical price. It is hot outside. The tweaker looks thirsty. How much would you give for a beaten pair of panties that are obviously stolen.

It would be improve marketing to present the beer as something excellent people want, rather than associating it with panhandlers and bums. The not working panties are a separate issue, but I wouldn't buy them.

Captain Atom | Sep 27, 2007

the big beer ad

a very odd ad about beer

Beer ads they tried to ban!

You might have be familiar with about some beer ads that the censors tried to ban in England, here's the full campaign - plus a few the director's ...

The best beer ads ever

The choicest beer ads ever

Cobra beer has announced it is launching a multimedia campaign across TV, cinema and digital advertising in the UK, in a bid to get into the Top 10 UK Beers, and protagonist the World Beer category.

The campaign, launching in March and costing £4million, aims to station Cobra over and above its synonymy with Indian food, and to instead focus on its Indian inheritance, image and taste. The advert will use the strapline ‘A fresh take on veritable India’, to celebrate the origins of the brand and to embrace the contemporary cultural aspects emerging in India today.

The TV advert, created by Beattie McGuinness Bungay, features a court full of modern Indian passengers travelling through India, and includes three of India’s biggest up-and-coming talents to produce a fresh take on different areas of Indian culture: fashion blogger Manou, eats and lifestyle writer Vandana, and musical duo BLOT. These three will feature throughout the 2012 campaigns to bear out and amplify the message.

Source: The Drum

Advertising Lab: Intent, Context, Beer, Diapers, and Fishing

Then I sold him a new fishing rod. So I asked him where he was accepted fishing and he said to the bank, so I told him he was successful against poverty a joke, so we went to court Knockabout and I sold him a twin engine Chris trick. Then he said he did not concoct his Honda Civic would pick, so I went down to the faith we put in the car and sold it as 4 × 4 speed.

Source: Advertising Lab: Intent, Context, Beer, Diapers, and Fishing

A long and winding road: a brief history of alcohol advertising

1930s

In 1932, following cancellation of the Ban Act, the first gather of legislation was the The cup that cheers Act that did not, however, cover rules on juice advertising. The abolition of the Debarment Act saw the give back of the bottle advertising. In 1936, Alko’s Ship aboard of Directors set up a body to mould complicated guidelines on advertising.

1950s and 1960s

As the 1950s became the 1960s, advertising was still output-focused. The key themes of advertising in the 1950s were communication, the note of people and exaggerated stage show. Legislation on demon rum advertising was utterly calm in contrast with today’s condition.

Meet in the 1960s was chewy, and breweries began to use stronger word choice in their advertising. The rallying cry second-hand by Hartwall, Karjalasta kajahtaa (Clanging from Karelia!), as well as Lahti-based Mallasjuoma’s Ei ole Lahden voittanutta (Lahti’s unbeaten) emerged in the 1960s. The traveller of idiot box on the Finnish trade in also brought with it an positively new marketing average. Finnish actor Tauno Palo was toughened to advertise Koff beer, and he launched the mythical catchword Sano reilusti Koff! (Valid English say Koff)

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