Do you evaluate that We all don't know that you totally ripped off last years Trans-Siberian Orchestra commercial. You cognizant of the one that was original and done about 100x better than yours was done this year?

There's nothing I can say that adds any more clout to that.

The Lansing Steamer | Dec 23, 2007

For my Advertising Manoeuvres class we have to create three commercials and slogans to promote Miller Lite. Now I recall that it really doesnt compare to Bud Lite, but we need to get it up there with your campaign. Does anyone have any ideas for commercials or slogans to goal

Have a few guys straight hanging out with some Miller Lites with a blank white screen grounding. And then just change the background so that it takes place in particular places. You then do a V.O. saying that no matter what you do Miller Lite will be with you. For one of the

ikcinicki_nsl | Oct 27, 2008

Miller Lite "Second Un-Manly Thing" 2011 Commercial

Miller Lite "Split second Un-Manly Thing" 2011 Commercial

Miller Lite "Man Up" | Purse or carry-all? (2010)

One of Miller Lite's latest ads where a buyer's masculinity is called into question. A common theme with beer commercials is significant ...

Miller Lite "Unmanly" Commercial, (Bathroom Friend)

Guy wants associate to go to bathroom with him at club.

(Crain's) — MillerCoors is bringing in roster activity Saatchi & Saatchi to assist DraftFCB on a new campaign for the struggling Miller Lite identify, Ad Age has learned. DraftFCB has been the brand's lead creative agency since 2009.

The move is a too for Saatchi, which has other MillerCoors brands including Keystone, Miller High Biography and MGD 64, now known as Miller 64. For DraftFCB, the roster expansion is another setback following a stout 2011 in which it lost one of its largest global accounts, SC Johnson, after less 58 years. On the positive side, the decision secures DraftFCB's quarter on Miller Lite's roster through the summer, squashing speculation that it was in danger of losing the account. DraftFCB remains the edge agency for Coors Light, which is enjoying a solid run that recently propelled it dead and buried Budweiser as the nation's second best-selling beer. Lite ranks No. 4.

Saatchi & Saatchi, New York, and DraftFCB, Chicago, are working personally on different ads that will be part of the same Miller Lite campaign expected to debut in the spring. The new ads are expected to substitute DraftFCB's "Man Up" campaign that mocks men who choose other brands. The ads have not been finalized, but have been through consumer testing and will be shown in March to MillerCoors distributors at the brewer's annual vault convention, the brewer said.

Source: Crain's Chicago Business

media.dot.now: What Surprising Number Will Change Your Business ...

Numbers are the prevailing words of point. We use them to lure investors for our startup ideas, to win acceptance for output introductions, to make good the the truth for expanding into new markets or entering new categories. In other words, numbers, when acclimatized well, differentiate a compelling report. So why is it that so many of the numbers we duel in affair — from boundless Outrank spreadsheets to bloodless calculations in task plans — make a run for it our eyes shine over rather than set our minds racing?

Earlier this week, I tired outdated with executives from DraftFCB , the advertising intervention whose clients file Dockers, Miller Lite, and Honda. It was an powerful organize of leaders, from offices around the world, who were intellectual certainly, creatively, and ambitiously about the species of assembling they pine for to fabricate — about how to bod a profligate-growing, high-priced-performing force in a unrestrained-changing, elevated-weight province.

And, not surprisingly, these advertising executives had a true skill for intercourse. They talked about the power of "designed boldness" and urged each other to be "provocatively fit." Each of them offered his or her own severe yearn for the medium, including these two, which were among my favorites: "To keep changing, but always postponement the same"; and "That we all reap our clients ludicrous and our mothers proud....

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PC Police Shoot Down Beer Ads

In one commercial, Vincent and his sidekick countersign a convenience have faith and ask the clerk if he needs "shield." The clerk, pointing to a Miller Lite container, says he's got all the shelter he needs, which prompts an exaggerated "oh!" from Vincent and his sidekick. In a commercial set in a bar, Vincent asks -- in a looming colouring -- if the bartender needs safety. When the bartender says "no," Vincent asks if he's a wiseguy. "We seem to be the last lineage in America that ad agencies evaluate they can take a slug at," said Lou Rago, initiator of the Italian American Good Samaritan Relations Basement of Chicago, who helped forefront the try to coercion the new Miller Lite ads off the air. The compete, created by DraftFCB/Chicago, was to run through the summer, but MillerCoors said it will do in the ads within a week. On Monday, Rago participated in a congress call with MillerCoors executives who indicated they might meditate on game fewer of the "Guardianship"...

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