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In the era when theaters such as the Hiway were numerous and competitive, an iconic sign was momentous. In those days, the show started on the sidewalk, customers drawn not just by what happened to be playing on the riddle but by the design of the building and its marquee.

"This was a really important part of the whole experience, the whole brouhaha that going to the movies engendered," said John Toner, a Hiway ship aboard member and the executive director of Renew Theaters, which runs the restored County Theater in Doylestown and Ambler Theater in Ambler.

About a hundred people recently turned out for the Hiway's formal nighttime lighting obsequies, where longtime State Rep. Lawrence H. Curry threw a big interior rod to set the sign aglow.

"It's retro, but it's brand-new - it's just gorgeous," said Borough Panel President Allyson Dobbs.

From the start, the people running the Hiway wanted to elevator a new neon tower, but obstacles stood in the way.

For one, the cost was $40,000, and the Hiway, a nonprofit Metaphysics ens, was not then or now rolling in money. Kaplan-Mayer spent three years enchanting grants from state preservation officials, Montgomery County supervision and the Jenkintown council. Hiway board members contributed, and so did talkie fans, who count on the Hiway to show bigger first-run films along with independent and extrinsic movies.

Source: Philadelphia Inquirer

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